Adtools

Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas: Helping our advertisers get better results New ways of buying display ads: the Ad Exchange Maximizing revenue for online publishers Unleashing creativity in advertising http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html