Adtools

Finding suitably in-depth, accessible and free training materials for iOS/iPhone/iPad etc is something I’ve been looking to find for a long time now. Understanding the development lifecycle as well as the opportunities this platform offers publishers (specifically relating to the advertising opportunities they provide us) is an area I have struggled with in the past [...]

We’ve recently been working on some ads for an iPad app lately, I’ll deal with how we are delivering these ads into the iPad in another post, suffice to say it’s been an interesting if somewhat challenging learning curve. This post tries to bring together some resources I discovered whilst trying to get my head [...]

The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]

Just a bit of fun, but made me laugh, thanks to Steve Culverwell:

So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. I’m keen to have a mooch/play around under the hood, hopefully I’ll be proved wrong. The current Apple App submission process is far from being a smooth [...]

Interesting article here: http://www.marketingvox.com/is-apple-killing-geo-targeted-ads-046147/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink Briefly, it would appear that Apple has changed it’s T&Cs regarding the use of location specific data, specifically: “If you build your application with features based on a user’s location, make sure these features provide beneficial information, if your app uses location-based information primarily to enable mobile advertisers to deliver targeted [...]