Arguing for training resource is something that we really shouldn’t have to spend too much time doing. This is a fast moving industry with new technologies, concepts and business practices seemingly emerging every other week. If we don’t keep ourselves abreast of these changes and their potential impact on our business operations then who else will? But, the realities are that new technology will get released after training budgets have been agreed and then we find ourselves spending valuable time on the cost-benefits rather than concentrating on educating and equipping our staff/teams and bringing insights & knowledge to the wider business.

Now, you’re probably asking yourselves what learning iPhone programming has to do with Advertising Operations, after all it’s not like you’re looking for seasoned C++ developers when recruiting a new Trafficker or requiring your Campaign Managers to have a Degree in statistical methodologies. But my argument has always been that AdOps lies at that intersection of Technology/Development, Advertising Theory, Statistics/Analytics and Business Development. When new technology rears and the business want to know how to leverage advertising on it then we’re the ‘go-to’ people. When there is no-one else in the company who can give a view on some latest gadget or have an opinion on how such technologies can be brought under the wider advertising strategies… you need to speak to AdOps. Keeping abreast of technological change is second nature for AdOps people, if your business doesn’t have someone with AdOps experience who is consulting with your Business Development group then you’re missing a trick.

This isn’t about getting your staff to become iOS developers, it’s about educating them to understand how these devices work in order that they are then able to advise how best to implement advertising technologies.
The more your staff are empowered by this knowledge and understand how such systems work, then the easier it will be when managing the impact of their uptake by your customers. Ultimately this should feed into the overall approach your company takes in reacting rapidly to such huge changes in the technology landcape.

All of the following courses contain between 10 and 13 videos each of which last approx 1-2hrs and will require access to a Mac running Xcode.

iPhone Application Development [Stanford]
http://itunes.apple.com/itunes-u/iphone-application-development/id384233225#ls=1

Developing Apps for iOS [Stanford]
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=395631522

iPhone Application programming [RWTH Aachen]
http://itunes.apple.com/itunes-u/iphone-application-programming/id390395304

Advanced iPhone Development [Madison Area Technical College]
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=407243032

Cloud Four has an article on iPad orientation detection through CSS here:
http://www.cloudfour.com/ipad-orientation-css/
They supply an example of their techniques as well:
http://www.cloudfour.com/ipad-css/

NCZOnline – iPad web development tips:
Amongst other topics covered this article deals with the all important: User-agent string, iPad detection through Javascript as well as ways to ascertain screen dimensions and orientation:
http://www.nczonline.net/blog/2010/04/06/ipad-web-development-tips/

Smashing Magazine has porovided some well thought out issues to consider when starting out developing web-pages for the iPad & iPhone:
http://www.smashingmagazine.com/2010/05/28/web-development-for-the-iphone-and-ipad-getting-started/

HTMLGoodies has an article detailing more in-depth approaches to orientation on the iPad & iPhone:
Detect and Set the iPhone/iPad’s Viewport/Orientation Using JavaScript, CSS & MetaTags

Using CSS to handle Orientation on the iPad:
So, the upside is that this is a lot easier than you might think. WebKit/Safari supports the CSS media query declarations based on orientation. You can simply specify two CSS files which contain the layouts for portrait and landscape and place the following two lines in your pages HEAD tag.

<link rel="stylesheet" media="all and (orientation:portrait)" href="portrait.css">
<link rel="stylesheet" media="all and (orientation:landscape)" href="landscape.css">

And then simply amend the layout for each orientation accordingly, in the example below they use it to hide/show a H1 tag accordingly. Here’s a working example:
http://www.cloudfour.com/ipad-css/.

I’m keen to have a mooch/play around under the hood, hopefully I’ll be proved wrong. The current Apple App submission process is far from being a smooth and easy process, it’s slow and cumbersome and communication is poor. Now add in iAds to the mix… and what if Apple don’t like the ads we’ve submitted, what if they don;t meet their exacting criteria? Only time will tell. And lastly…

And lastly, Apple are demanding 40% of revenues, which seems rather high.

Update: 2010-04-13 17:18pm – Here’s some links to related articles as the story unfolds.
Apple to Lend Hand to iAd Producers [AdAge]
Apple iAd Platform: A Case of the Rich Getting Richer [PCMag]
iAd for the Win as iPhone 4′s Biggest Blockbuster [Macnewsworld]
Is Apple Trying to Create a Mobile Ad Monopoly on the iPhone? [148apps]

The latter article deals with a clause in the Developers agreement that states:
Section 3.3.9:
…the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited.