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	<title>Adtools &#187; Google</title>
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	<link>http://blog.adtools.co.uk</link>
	<description>Advertising Operations &#38; Technology</description>
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		<title>Google on &#8216;The future of display advertising&#8217;</title>
		<link>http://blog.adtools.co.uk/google-on-the-future-of-display-advertising/457/</link>
		<comments>http://blog.adtools.co.uk/google-on-the-future-of-display-advertising/457/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 11:38:49 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Doubleclick]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Susan Wojcicki]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=457</guid>
		<description><![CDATA[Susan Wojcicki, Google&#8217;s Vice President of Product Management has posted an article on Google Blog entitled &#8216;The future of display advertising&#8217;. In it she lays out four key areas: Helping our advertisers get better results New ways of buying display ads: the Ad Exchange Maximizing revenue for online publishers Unleashing creativity in advertising http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html]]></description>
			<content:encoded><![CDATA[<p>Susan Wojcicki, Google&#8217;s Vice President of Product Management has posted an article on Google Blog entitled &#8216;The future of display advertising&#8217;. In it she lays out four key areas:</p>
<p><em>Helping our advertisers get better results<br />
New ways of buying display ads: the Ad Exchange<br />
Maximizing revenue for online publishers<br />
Unleashing creativity in advertising<br />
</em></p>
<p><a href="http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html">http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html</a><br />
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		</item>
		<item>
		<title>The requested object is infected with the virus Trojan.JS.Redirector.ar &#8211; false alarm by Kaspersky Lab products on some Google web pages</title>
		<link>http://blog.adtools.co.uk/the-requested-object-is-infected-with-the-virus-trojan-js-redirector-ar-false-alarm-by-kaspersky-lab-products-on-some-google-web-pages/392/</link>
		<comments>http://blog.adtools.co.uk/the-requested-object-is-infected-with-the-virus-trojan-js-redirector-ar-false-alarm-by-kaspersky-lab-products-on-some-google-web-pages/392/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 13:26:38 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Malware]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[virus]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=392</guid>
		<description><![CDATA[Kaspersky is reporting that it&#8217;s AntiVirus solution is flagging Google Adsense ads as being infected with the virus Trojan.JS.Redirector.ar but which in fact are false-positives. The error message looks like this &#8220;The requested object is infected with the virus Trojan.JS.Redirector.ar&#8221; Here&#8217;s what they have to say about the mater: &#8220;Kaspersky Lab acknowledges a false positive [...]]]></description>
			<content:encoded><![CDATA[<p>Kaspersky is reporting that it&#8217;s AntiVirus solution is flagging Google Adsense ads as being infected with the virus Trojan.JS.Redirector.ar but which in fact are false-positives. The error message looks like this &#8220;<em>The requested object is infected with the virus Trojan.JS.Redirector.ar</em>&#8221;</p>
<p>Here&#8217;s what they have to say about the mater:<br />
&#8220;Kaspersky Lab acknowledges a false positive returned by its products for a number of Internet resources with Google contextual advertising.</p>
<p>An incorrect signature was added to the company’s antivirus databases on 25 January at 07:00 Moscow time (GMT+3). As a result, Kaspersky Lab products erroneously blocked some legitimate websites containing the link on script http://pagead2.googlesyndication.com/pagead/show_ads.js, which is used in the contextual advertising system Google AdSense. When users visited an affected web resource, a message was displayed stating that the page contained the malicious program Trojan.JS.Redirector.ar.&#8221;</p>
<p><img src="http://blog.adtools.co.uk/wp-content/uploads/2010/01/3201en2.gif" alt="3201(en)2" title="3201(en)2" width="338" height="441" class="aligncenter size-full wp-image-397" /></p>
<p>Links:<br />
<a href="http://support.kaspersky.com/kis2010/error?qid=208281219">http://support.kaspersky.com/kis2010/error?qid=208281219</a><br />
<a href="http://news.softpedia.com/news/Kaspersky-Says-Google-Spreads-Malware-but-Trojan-JS-Redirector-ar-Is-a-False-Positive-133118.shtml">http://news.softpedia.com/news/Kaspersky-Says-Google-Spreads-Malware-but-Trojan-JS-Redirector-ar-Is-a-False-Positive-133118.shtml</a><br />
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		</item>
		<item>
		<title>Video: Introduction to Doubleclick Studio</title>
		<link>http://blog.adtools.co.uk/video-introduction-to-doubleclick-studio/237/</link>
		<comments>http://blog.adtools.co.uk/video-introduction-to-doubleclick-studio/237/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 12:25:04 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[AdOps]]></category>
		<category><![CDATA[Doubleclick]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[doubleclick studio]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=237</guid>
		<description><![CDATA[Trawling Google Video again and ran across this clip from Google/Doubleclick explaining the role of Doubleclick Studio:]]></description>
			<content:encoded><![CDATA[<p>Trawling Google Video again and ran across this clip from Google/Doubleclick explaining the role of Doubleclick Studio:</p>
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