Adtools

Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas: Helping our advertisers get better results New ways of buying display ads: the Ad Exchange Maximizing revenue for online publishers Unleashing creativity in advertising http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html

Kaspersky is reporting that it’s AntiVirus solution is flagging Google Adsense ads as being infected with the virus Trojan.JS.Redirector.ar but which in fact are false-positives. The error message looks like this “The requested object is infected with the virus Trojan.JS.Redirector.ar” Here’s what they have to say about the mater: “Kaspersky Lab acknowledges a false positive [...]

Trawling Google Video again and ran across this clip from Google/Doubleclick explaining the role of Doubleclick Studio: