Adtools » Doubleclick http://blog.adtools.co.uk Advertising Operations & Ad Technology, insights from within the world of AdOps. Wed, 25 Aug 2010 09:56:45 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Google on ‘The future of display advertising’ http://blog.adtools.co.uk/google-on-the-future-of-display-advertising/457/ http://blog.adtools.co.uk/google-on-the-future-of-display-advertising/457/#comments Tue, 16 Mar 2010 11:38:49 +0000 Sean http://blog.adtools.co.uk/?p=457 Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas:

Helping our advertisers get better results
New ways of buying display ads: the Ad Exchange
Maximizing revenue for online publishers
Unleashing creativity in advertising

http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html

]]> http://blog.adtools.co.uk/google-on-the-future-of-display-advertising/457/feed/ 0 Video: Introduction to Doubleclick Studio http://blog.adtools.co.uk/video-introduction-to-doubleclick-studio/237/ http://blog.adtools.co.uk/video-introduction-to-doubleclick-studio/237/#comments Mon, 09 Nov 2009 12:25:04 +0000 Sean http://blog.adtools.co.uk/?p=237 Trawling Google Video again and ran across this clip from Google/Doubleclick explaining the role of Doubleclick Studio:

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