Adtools

W3C have brought together some salient points to remember when developing mobile products/apps. I’m sure we’re well aware of a lot of these but this doc provides a handy reference to the most important of them. http://www.w3.org/TR/mwabp/ Use Cookies Sparingly Use Appropriate Client-Side Storage Technologies for Local Data Replicate Local Data Do not Execute Unescaped [...]

Interesting article here: http://www.marketingvox.com/is-apple-killing-geo-targeted-ads-046147/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink Briefly, it would appear that Apple has changed it’s T&Cs regarding the use of location specific data, specifically: “If you build your application with features based on a user’s location, make sure these features provide beneficial information, if your app uses location-based information primarily to enable mobile advertisers to deliver targeted [...]