Adtools

So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. I’m keen to have a mooch/play around under the hood, hopefully I’ll be proved wrong. The current Apple App submission process is far from being a smooth [...]

Interesting article here: http://www.marketingvox.com/is-apple-killing-geo-targeted-ads-046147/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink Briefly, it would appear that Apple has changed it’s T&Cs regarding the use of location specific data, specifically: “If you build your application with features based on a user’s location, make sure these features provide beneficial information, if your app uses location-based information primarily to enable mobile advertisers to deliver targeted [...]