Adtools

Finding suitably in-depth, accessible and free training materials for iOS/iPhone/iPad etc is something I’ve been looking to find for a long time now. Understanding the development lifecycle as well as the opportunities this platform offers publishers (specifically relating to the advertising opportunities they provide us) is an area I have struggled with in the past [...]

Reports of Adobe pulling development of the mobile Flash player are currently lighting up my RSS reader. They plan to push their AIR products and HTML5 as preferred platforms instead.

So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. I’m keen to have a mooch/play around under the hood, hopefully I’ll be proved wrong. The current Apple App submission process is far from being a smooth [...]

Interesting article here: http://www.marketingvox.com/is-apple-killing-geo-targeted-ads-046147/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink Briefly, it would appear that Apple has changed it’s T&Cs regarding the use of location specific data, specifically: “If you build your application with features based on a user’s location, make sure these features provide beneficial information, if your app uses location-based information primarily to enable mobile advertisers to deliver targeted [...]