Adtools

Whilst discussing the ‘Data’ issue with my boss recently we referred to Ben Kneen’s excellent blog AdOpsInsider, specifically to a series of articles he wrote back in July concerning Data Management Data Management Part I: What Are Data Management Platforms? Data Management Part II: Centralize and Synchronize Your User Data Data Management Part III: Syncing [...]

We all know the Luma Landscapes diagram, we use it to scare our managers into how complex Advertising Operations, Inventory Management, Yield Optimisation etc… really is, and it usually does the job. However it was not meant for ‘us’, it was designed to give Investors an idea of the the complexities and nuances of the [...]

The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]

A number of years ago I had a meeting with OneVision, a company used in newspaper/print for pre-production/press Quality Assurance amongst others things. At the time we were looking at trying to resolve issues with badly coded flash ads, where the clickTag() hadn’t been set properly or been set to CLICKTAG() or cLiCKTag() or some [...]

Checking to make sure ad creatives work the same across a myriad of browsers has historically been major pain,. In parts thanks to browser developers that do not allow concurrent versions of the same browser to be installed at any given point. Then MultpleIE came along a few years back which meant you could have [...]

I’ve been with Dreamhost for a fair few years now. They provide good value feature-rich hosting on (usually) solid servers. One of the reasons I was attracted to them was they gave you SSH access which back in 2001/2 was hard to come by. Since then I’ve built Adtools up as a solid reliable platform [...]