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	<title>Adtools &#187; adobe</title>
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	<link>http://blog.adtools.co.uk</link>
	<description>Advertising Operations &#38; Technology</description>
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		<title>Adobe ending mobile Flash Player development.</title>
		<link>http://blog.adtools.co.uk/adobe-ending-mobile-flash-player-development/1128/</link>
		<comments>http://blog.adtools.co.uk/adobe-ending-mobile-flash-player-development/1128/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 10:15:59 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[adobe air]]></category>
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=1128</guid>
		<description><![CDATA[Reports of Adobe pulling development of the mobile Flash player are currently lighting up my RSS reader. They plan to push their AIR products and HTML5 as preferred platforms instead. 
]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.adtools.co.uk/wp-content/uploads/2011/11/Flash-logo-150x150.jpg" alt="" title="Flash logo" width="150" height="150" class="alignright size-thumbnail wp-image-1134" />Reports of Adobe pulling development of the mobile Flash player are currently lighting up my RSS reader. They plan to push their AIR products and HTML5 as preferred platforms instead. </p>
<p>I&#8217;ve got to be honest and say we&#8217;ve never run a Flash based mobile ad, so part of me is thinking that this isn&#8217;t going to affect us that much, however, it does mean those developers who were developing products across all three platforms now only have to worry about two. This, we can only hope equates to better time-to-market, reduced testing times and hopefully less complex development cycles.</p>
<p>Importantly it now signifies to us where we need to focus our product attention on development. So, the question is, do you have the requisite skills in your team (and personally) to support these technologies? If you don&#8217;t are there others in your wider organisation who do and if they&#8217;re not there either how will you ensure you meet these future requirements &#038; needs of your advertisers &#038; agencies? </p>
<p>CNet have a video article covering the news:<br />
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<p>Here&#8217;s some stories (apologies if some of them are a bit sycophantic about Apple).<br />
<strong>Wired:</strong> <a href="http://www.wired.com/gadgetlab/2011/11/adobe-mobile-flash-dead/" target="_blank">http://www.wired.com/gadgetlab/2011/11/adobe-mobile-flash-dead/</a><br />
<strong>Guardian:</strong> <a href="http://www.guardian.co.uk/technology/2011/nov/09/adobe-flash-mobile-dead" target="_blank">http://www.guardian.co.uk/technology/2011/nov/09/adobe-flash-mobile-dead</a><br />
<strong>LA Times:</strong> <a href="http://latimesblogs.latimes.com/technology/2011/11/adobe-to-end-mobile-flash-plug-in-development.html" target="_blank">http://latimesblogs.latimes.com/technology/2011/11/adobe-to-end-mobile-flash-plug-in-development.html</a><br />
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		<item>
		<title>Adobe’s Kevin Lynch: Apple’s Playing a Legal Game, Not a Technology Game [Video]</title>
		<link>http://blog.adtools.co.uk/adobe%e2%80%99s-kevin-lynch-apple%e2%80%99s-playing-a-legal-game-not-a-technology-game-video/512/</link>
		<comments>http://blog.adtools.co.uk/adobe%e2%80%99s-kevin-lynch-apple%e2%80%99s-playing-a-legal-game-not-a-technology-game-video/512/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:06:47 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[adobe]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=512</guid>
		<description><![CDATA[Interesting interview with Adobe&#8217;s Kevin Lynch Web 2.0 Expo 2010: From this link on Wired/Webmonkey]]></description>
			<content:encoded><![CDATA[<p>Interesting interview with Adobe&#8217;s Kevin Lynch Web 2.0 Expo 2010: From this link on <a href="http://www.webmonkey.com/2010/05/adobes-kevin-lynch-apples-playing-a-legal-game-not-a-technology-game/">Wired/Webmonkey</a></p>
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