Google on ‘The future of display advertising’

March 16th, 2010 | Tags: , , ,

Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas:

Helping our advertisers get better results
New ways of buying display ads: the Ad Exchange
Maximizing revenue for online publishers
Unleashing creativity in advertising

http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html

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