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Google on ‘The future of display advertising’

Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas:

Helping our advertisers get better results
New ways of buying display ads: the Ad Exchange
Maximizing revenue for online publishers
Unleashing creativity in advertising

http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html

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Google on ‘The future of display advertising’

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