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<channel>
	<title>Adtools</title>
	<atom:link href="http://blog.adtools.co.uk/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.adtools.co.uk</link>
	<description>Advertising Operations &#38; Ad Technology, insights from within the world of AdOps.</description>
	<lastBuildDate>Mon, 26 Jul 2010 08:04:10 +0000</lastBuildDate>
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		<item>
		<title>CSS3 &amp; HTML5 Ads Examples</title>
		<link>http://blog.adtools.co.uk/css3-html5-ads-examples/550/</link>
		<comments>http://blog.adtools.co.uk/css3-html5-ads-examples/550/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 08:04:10 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=550</guid>
		<description><![CDATA[The brainiacs over at Sencha have put together some excellent examples of CSS3 ads alongside Flash equivalents and ask you to spot the difference http://www.sencha.com/deploy/css3-ads/ And here&#8217;s the article showing you the CSS and how they did it. http://www.sencha.com/blog/2010/07/20/html5-family-css3-ads-versus-flash-ads/]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.sencha.com/assets/images/logo-sencha-sm.png" class="alignright" width="120" height="50" />The brainiacs over at <a href="http://www.sencha.com/">Sencha</a> have put together some excellent examples of CSS3 ads alongside Flash equivalents and ask you to spot the difference<br />
<a href="http://www.sencha.com/deploy/css3-ads/">http://www.sencha.com/deploy/css3-ads/</a><br />
And here&#8217;s the article showing you the CSS and how they did it.<br />
<a href="http://www.sencha.com/blog/2010/07/20/html5-family-css3-ads-versus-flash-ads/">http://www.sencha.com/blog/2010/07/20/html5-family-css3-ads-versus-flash-ads/</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/css3-html5-ads-examples/550/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SWFTools 0.9.1 released</title>
		<link>http://blog.adtools.co.uk/swftools-0-9-1-released/545/</link>
		<comments>http://blog.adtools.co.uk/swftools-0-9-1-released/545/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 07:56:32 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[freshmeat]]></category>
		<category><![CDATA[swftools]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=545</guid>
		<description><![CDATA[Freshmeat are reporting an update to the open-source SWFTools package with increases in performance of the pdf2swf tool and fixes to numerous bugs. &#8220;SWFTools is a collection of code for handling Flash .SWF-files. This includes a merging tool (swfcombine), an extracting tool (swfextract), PDF/JPEG/PNG/AVI/TTF/WAV to SWF converters (pdf2swf, jpeg2swf, png2swf, avi2swf, font2swf, and wav2swf), a [...]]]></description>
			<content:encoded><![CDATA[<p>Freshmeat are reporting an update to the open-source SWFTools package with increases in performance of the pdf2swf tool and fixes to numerous bugs.</p>
<p>&#8220;SWFTools is a collection of code for handling Flash .SWF-files. This includes a<br />
merging tool (swfcombine), an extracting tool (swfextract),<br />
PDF/JPEG/PNG/AVI/TTF/WAV to SWF converters (pdf2swf, jpeg2swf, png2swf, avi2swf,<br />
font2swf, and wav2swf), a text parsing tool (swfstrings), an SWF parser<br />
(swfdump), and a library for writing and reading SWFs (rfxswflib).&#8221;</p>
<p><a href="http://freshmeat.net/projects/swftools#release_317771">http://freshmeat.net/projects/swftools#release_317771</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/swftools-0-9-1-released/545/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>HTML5 vs. Flash comparison finds a few surprises, settles few debates</title>
		<link>http://blog.adtools.co.uk/html5-vs-flash-comparison-finds-a-few-surprises-settles-few-debates/451/</link>
		<comments>http://blog.adtools.co.uk/html5-vs-flash-comparison-finds-a-few-surprises-settles-few-debates/451/#comments</comments>
		<pubDate>Wed, 12 May 2010 15:31:25 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[AdOps]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[HTML5]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=451</guid>
		<description><![CDATA[&#8220;Think we&#8217;d all be better off if HTML5 could somehow instantly replace Flash overnight? Not necessarily, according to a set of comparisons from Jan Ozer of the Streaming Learning Center website, which found that while HTML5 did come out ahead in many respects, it wasn&#8217;t exactly a clear winner. Jan Ozer&#8217;s article can be found [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.adtools.co.uk/wp-content/uploads/2010/03/flash_cs3_logo.jpg"><img src="http://blog.adtools.co.uk/wp-content/uploads/2010/03/flash_cs3_logo.jpg" alt="" title="flash_cs3_logo" width="160" height="160" class="alignright size-full wp-image-455" /></a>&#8220;Think we&#8217;d all be better off if HTML5 could somehow instantly replace Flash overnight? Not necessarily, according to a set of comparisons from Jan Ozer of the Streaming Learning Center website, which found that while HTML5 did come out ahead in many respects, it wasn&#8217;t exactly a clear winner. Jan Ozer&#8217;s article can be found at <a href="http://www.streaminglearningcenter.com/articles/flash-player-cpu-hog-or-hot-tamale-it-depends-.html">http://www.streaminglearningcenter.com/articles/flash-player-cpu-hog-or-hot-tamale-it-depends-.html</a></p>
<p>Mike Chambers has an additional piece as well from his own testing:<br />
Relative Performance of Rich Media Content across Browsers and Operating Systems (does not &#8216;perform consistently worse on Mac than on Windows&#8217;).<br />
<a href="http://www.mikechambers.com/blog/2010/03/01/relative-performance-of-rich-media-content-across-browsers-and-operating-systems/">http://www.mikechambers.com/blog/2010/03/01/relative-performance-of-rich-media-content-across-browsers-and-operating-systems/</a></p>
<p>This is a bit of an old article, sorry but it managed to not get published when it was supposed to.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/html5-vs-flash-comparison-finds-a-few-surprises-settles-few-debates/451/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Large number of .de addresses drop off the Interwebs</title>
		<link>http://blog.adtools.co.uk/large-number-of-de-addresses-drop-off-the-interwebs/528/</link>
		<comments>http://blog.adtools.co.uk/large-number-of-de-addresses-drop-off-the-interwebs/528/#comments</comments>
		<pubDate>Wed, 12 May 2010 15:28:18 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=528</guid>
		<description><![CDATA[Am seeing reports of a major DNS outage affecting DENIC on Wednesday 12th, seems as iof iot&#8217;s been resolved now, further info here: http://www.thelocal.de/sci-tech/20100512-27149.html (English) http://www.focus.de/digital/internet/denic-probleme-wie-das-deutsche-internet-verschwand_aid_507660.html (German) http://www.bild.de/BILD/news/bild-english/home/regularieninhalte/world-news-ticker/news,rendertext=12523314.html (German) http://www.stern.de/digital/online/serverprobleme-bei-denic-massive-stoerungen-im-deutschen-internet-1565993.html (German) http://tech.slashdot.org/story/10/05/12/1457240/Millions-ofnobr-wbrnobrde-Domains-Unreachable-For-Hours]]></description>
			<content:encoded><![CDATA[<p>Am seeing reports of a major DNS outage affecting <a href="http://www.denic.de/">DENIC</a> on Wednesday 12th, seems as iof iot&#8217;s been resolved now, further info here:<br />
<a href="http://www.thelocal.de/sci-tech/20100512-27149.html">http://www.thelocal.de/sci-tech/20100512-27149.html</a> (English)<br />
<a href="http://www.focus.de/digital/internet/denic-probleme-wie-das-deutsche-internet-verschwand_aid_507660.html">http://www.focus.de/digital/internet/denic-probleme-wie-das-deutsche-internet-verschwand_aid_507660.html</a> (German)<br />
<a href="http://www.bild.de/BILD/news/bild-english/home/regularieninhalte/world-news-ticker/news,rendertext=12523314.html">http://www.bild.de/BILD/news/bild-english/home/regularieninhalte/world-news-ticker/news,rendertext=12523314.html</a> (German)<br />
<a href="http://www.stern.de/digital/online/serverprobleme-bei-denic-massive-stoerungen-im-deutschen-internet-1565993.html">http://www.stern.de/digital/online/serverprobleme-bei-denic-massive-stoerungen-im-deutschen-internet-1565993.html</a> (German)<br />
<a href="http://tech.slashdot.org/story/10/05/12/1457240/Millions-ofnobr-wbrnobrde-Domains-Unreachable-For-Hours">http://tech.slashdot.org/story/10/05/12/1457240/Millions-ofnobr-wbrnobrde-Domains-Unreachable-For-Hours</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/large-number-of-de-addresses-drop-off-the-interwebs/528/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Douglas Crockford on JavaScript and HTML5</title>
		<link>http://blog.adtools.co.uk/douglas-crockford-on-javascript-and-html5/520/</link>
		<comments>http://blog.adtools.co.uk/douglas-crockford-on-javascript-and-html5/520/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:01:55 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Javascript]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[standards]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=520</guid>
		<description><![CDATA[Webmonkey have secured themselves some good video interviews last week at Web 2.0 Expo. Here Douglas Crockford talks about the future of Javascript &#038; HTML5.]]></description>
			<content:encoded><![CDATA[<p>Webmonkey have secured themselves some good video interviews last week at Web 2.0 Expo. Here Douglas Crockford talks about the future of Javascript &#038; HTML5.</p>
<div align="center"><object width="640" height="385">
<param name="movie" value="http://www.youtube.com/v/10fnZ2chEYg&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param>
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<param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/10fnZ2chEYg&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="385"></embed></object></div>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/douglas-crockford-on-javascript-and-html5/520/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adobe’s Kevin Lynch: Apple’s Playing a Legal Game, Not a Technology Game [Video]</title>
		<link>http://blog.adtools.co.uk/adobe%e2%80%99s-kevin-lynch-apple%e2%80%99s-playing-a-legal-game-not-a-technology-game-video/512/</link>
		<comments>http://blog.adtools.co.uk/adobe%e2%80%99s-kevin-lynch-apple%e2%80%99s-playing-a-legal-game-not-a-technology-game-video/512/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:06:47 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[adobe]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=512</guid>
		<description><![CDATA[Interesting interview with Adobe&#8217;s Kevin Lynch Web 2.0 Expo 2010: From this link on Wired/Webmonkey]]></description>
			<content:encoded><![CDATA[<p>Interesting interview with Adobe&#8217;s Kevin Lynch Web 2.0 Expo 2010: From this link on <a href="http://www.webmonkey.com/2010/05/adobes-kevin-lynch-apples-playing-a-legal-game-not-a-technology-game/">Wired/Webmonkey</a></p>
<div align="center"><object width="640" height="385">
<param name="movie" value="http://www.youtube.com/v/iBzVGWWpZAw&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param>
<param name="allowFullScreen" value="true"></param>
<param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/iBzVGWWpZAw&#038;color1=0xb1b1b1&#038;color2=0xd0d0d0&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="385"></embed></object></div>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/adobe%e2%80%99s-kevin-lynch-apple%e2%80%99s-playing-a-legal-game-not-a-technology-game-video/512/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How not to deal with Adblock users</title>
		<link>http://blog.adtools.co.uk/how-not-to-deal-with-adblock-users/507/</link>
		<comments>http://blog.adtools.co.uk/how-not-to-deal-with-adblock-users/507/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 08:16:34 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Adblocking]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[adblock]]></category>
		<category><![CDATA[best practice]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=507</guid>
		<description><![CDATA[Techdirt reports that gaming site The Escapist has apparently banned users who mention the Firefox add-on Adblock. After much user anger they listened to their users and later un-banned those them but it seems to have left a bitter taste in the users mouths. http://techdirt.com/articles/20100420/1042189110.shtml]]></description>
			<content:encoded><![CDATA[<p>Techdirt reports that gaming site <a href="http://www.escapistmagazine.com/">The Escapist</a> has apparently banned users who mention the Firefox add-on <a href="https://addons.mozilla.org/en-US/firefox/addon/1865">Adblock</a>. After much user anger they listened to their users and later un-banned those them but it seems to have left a bitter taste in the users mouths.</p>
<p><a href="http://techdirt.com/articles/20100420/1042189110.shtml">http://techdirt.com/articles/20100420/1042189110.shtml</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/how-not-to-deal-with-adblock-users/507/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Android vs iPhone</title>
		<link>http://blog.adtools.co.uk/android-vs-iphone/502/</link>
		<comments>http://blog.adtools.co.uk/android-vs-iphone/502/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:57:27 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Misc]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=502</guid>
		<description><![CDATA[Just a bit of fun, but made me laugh, thanks to Steve Culverwell:]]></description>
			<content:encoded><![CDATA[<p>Just a bit of fun, but made me laugh, thanks to Steve Culverwell:<br />
<a href="http://blog.adtools.co.uk/wp-content/uploads/2010/04/20gbg4j.jpg"><img src="http://blog.adtools.co.uk/wp-content/uploads/2010/04/20gbg4j.jpg" alt="" title="20gbg4j" width="586" height="459" class="aligncenter size-full wp-image-503" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/android-vs-iphone/502/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jing &#8211; A  different take on the screengrab/capture tool</title>
		<link>http://blog.adtools.co.uk/jing-a-different-take-on-the-screengrabcapture-tool/478/</link>
		<comments>http://blog.adtools.co.uk/jing-a-different-take-on-the-screengrabcapture-tool/478/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 14:16:32 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=478</guid>
		<description><![CDATA[If you work in AdOps then you&#8217;ll know that screngrabs/screen-captures can be labourious and time consuming to create. Yes, there are already a number of tools out there but where Jing differs is it&#8217;s integration with hosting site screencast.com meaning you can easily snap, upload and share your screengrabs with anyone. Jing comes to us [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.adtools.co.uk/wp-content/uploads/2010/03/jing1.jpg"><img src="http://blog.adtools.co.uk/wp-content/uploads/2010/03/jing1.jpg" alt="" title="jing1" width="125" class="alignright size-full wp-image-492" /></a>If you work in AdOps then you&#8217;ll know that screngrabs/screen-captures can be labourious and time consuming to create. Yes, there are already a number of tools out there but where Jing differs is it&#8217;s integration with hosting site screencast.com meaning you can easily snap, upload and share your screengrabs with anyone.</p>
<p>Jing comes to us courtesy of TechSmith, the people behind the other great screen-capture tool SnagIt. </p>
<p><a href="http://www.jingproject.com/">Jing</a><br />
<a href="http://www.techsmith.com/screen-capture.asp">Snag-It</a><br />
<a href="http://www.techsmith.com/">Techsmith</a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.adtools.co.uk/jing-a-different-take-on-the-screengrabcapture-tool/478/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Apple&#8217;s new iAd platform</title>
		<link>http://blog.adtools.co.uk/apples-new-iad-platform/479/</link>
		<comments>http://blog.adtools.co.uk/apples-new-iad-platform/479/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 13:01:32 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[iad]]></category>
		<category><![CDATA[iads]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[quattro]]></category>

		<guid isPermaLink="false">http://blog.adtools.co.uk/?p=479</guid>
		<description><![CDATA[So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. I&#8217;m keen to have a mooch/play around under the hood, hopefully I&#8217;ll be proved wrong. The current Apple App submission process is far from being a smooth [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.apple.com/iphone/preview-iphone-os/"><img src="http://blog.adtools.co.uk/wp-content/uploads/2010/04/apple-iads-embedded-advertising-coming-to-ipad.jpg" alt="" title="apple-iads-embedded-advertising-coming-to-ipad" width="100" height="100" class="alignright size-full wp-image-484" /></a>So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. </p>
<p>I&#8217;m keen to have a mooch/play around under the hood, hopefully I&#8217;ll be proved wrong. The current Apple App submission process is far from being a smooth and easy process, it&#8217;s slow and cumbersome and communication is poor. Now add in iAds to the mix&#8230; and what if Apple don&#8217;t like the ads we&#8217;ve submitted, what if they don;t meet their exacting criteria? Only time will tell. And lastly&#8230;</p>
<p>And lastly, Apple are demanding 40% of revenues, which seems rather high.</p>
<p><object width="640" height="385">
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<p><object width="640" height="385">
<param name="movie" value="http://www.youtube.com/v/32wOPLCtj9E&#038;hl=en_US&#038;fs=1&#038;"></param>
<param name="allowFullScreen" value="true"></param>
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<p><strong>Update: 2010-04-13 17:18pm</strong> &#8211; Here&#8217;s some links to related articles as the story unfolds.<br />
<a href="http://adage.com/digital/article?article_id=143245">Apple to Lend Hand to iAd Producers</a> [AdAge]<br />
<a href="http://www.pcmag.com/article2/0,2817,2362512,00.asp">Apple iAd Platform: A Case of the Rich Getting Richer </a> [PCMag]<br />
<a href="http://www.macnewsworld.com/story/iAd-for-the-Win-as-iPhone-4s-Biggest-Blockbuster-69757.html">iAd for the Win as iPhone 4&#8242;s Biggest Blockbuster</a> [Macnewsworld]<br />
<a href="http://www.148apps.com/news/apple-create-mobile-ad-monopoly-iphone/">Is Apple Trying to Create a Mobile Ad Monopoly on the iPhone?</a> [148apps]</p>
<p>The latter article deals with a clause in the Developers agreement that states:<br />
<em><strong>Section 3.3.9:</strong><br />
…the use of third party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited.</em></p>
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