Eyeblaster Research Global Benchmark Report 2009
Currently I’m going back through mountains of emails and trying to distill out those salient ones worth making a note of, during this process I ran across this report from Eyeblster which is worth a look, if only to state the obvious but with lots of data behind it. Eyeblaster are doing a lot to promote the concept of ‘Dwell Time’, this report utilises a lot of this data.
From their site:
“The Benchmarks Insights and Analysis section is divided into two parts: The first provides an analysis of the benchmark’s numbers in the context of a prevalent industry question. The second provides a general overview of the benchmarks and a review of changes from the last edition. For the full story, download here.”

