Contenio – ‘Pre-flighting’ your creative before your you do.
A number of years ago I had a meeting with OneVision, a company used in newspaper/print for pre-production/press Quality Assurance amongst others things. At the time we were looking at trying to resolve issues with badly coded flash ads, where the clickTag() hadn’t been set properly or been set to CLICKTAG() or cLiCKTag() or some equally silly alternative.
In the past we used, and still do, tools such as Sothink SWF Decompiler and URLActionEditor to analyse flash files and amend them accordingly. But enter OneVision wo’ve been busy in the intervening years and by all accounts have built out a fully-featured pre-flighting tool called Contenio for use by online AdOps departments to check and authorise creatives as they come into the department. I haven’t yet seen the product working but I’m hopeful it will address some of the ore recurrent themes such as checking for clickTag() case sensitivity/spelling, fix _root. issues, check for embedded urls, check for target=”_blank” etc, but hopefully we’ll get to see this in action soon and report back our findings.
For those of you trying to automate out your QA process this could be of vital interest. I look forward to speaking to someone who’s currently or planning on working with this soon.
