Adtools

Reports of Adobe pulling development of the mobile Flash player are currently lighting up my RSS reader. They plan to push their AIR products and HTML5 as preferred platforms instead.

We’ve recently been working on some ads for an iPad app lately, I’ll deal with how we are delivering these ads into the iPad in another post, suffice to say it’s been an interesting if somewhat challenging learning curve. This post tries to bring together some resources I discovered whilst trying to get my head [...]

W3C have brought together some salient points to remember when developing mobile products/apps. I’m sure we’re well aware of a lot of these but this doc provides a handy reference to the most important of them. http://www.w3.org/TR/mwabp/ Use Cookies Sparingly Use Appropriate Client-Side Storage Technologies for Local Data Replicate Local Data Do not Execute Unescaped [...]

The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]

So perhaps this goes some way to explaining Apples refusal to let Adobe anywhere near their mobile platforms. Control the technology, the platform and the means of production. I’m keen to have a mooch/play around under the hood, hopefully I’ll be proved wrong. The current Apple App submission process is far from being a smooth [...]