Archive for the ‘Misc’ Category
More info: http://www.iab.net/ne_guidelines Guidelines document [PDF]
We’ve recently been working on some ads for an iPad app lately, I’ll deal with how we are delivering these ads into the iPad in another post, suffice to say it’s been an interesting if somewhat challenging learning curve. This post tries to bring together some resources I discovered whilst trying to get my head [...]
The excellent malwaredomains.com highlights a story coming from James McQuaid at securehomenetwork.blogspot.com about a potential huge malware attack. The article describes a huge SEO malware campaign utilizing thousands of machine-generated domains combining black hat SEO poisoning with virulent malware infections. http://securehomenetwork.blogspot.com/2011/01/massive-blackhat-seo-malware-campaign.html It occurs to me that the timing is very apt. As we head towards [...]
By liking a product eg; Starbucks, your photo and status may appear against that advertiser. It does not seem like Facebook are really taking the issue of people liking something with a negative comment seriously eg; ‘Starbucks use baby seals to make their coffee’, relying, it would appear, on users to flag ‘inappropriate’ content. Does [...]
W3C have brought together some salient points to remember when developing mobile products/apps. I’m sure we’re well aware of a lot of these but this doc provides a handy reference to the most important of them. http://www.w3.org/TR/mwabp/ Use Cookies Sparingly Use Appropriate Client-Side Storage Technologies for Local Data Replicate Local Data Do not Execute Unescaped [...]
The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]
Computerweekly.com recently posted an interview with Josh Bernoff, author of Empowered. The podcast has specific interest to AdOps because I feel that within AdOps we often find ourselves toe-to-toe with IT departments and getting them to respond to and fulfill our requirements in the same timely fashion we are expected to fulfill our own client’s [...]
Earlier this year at the European Admonsters Conference in Barcelona someone showed us Terence Kawaja’s from LUMA Partners’ excellent take on the current Display Advertising technology ‘Landscape’ . Terence has updated this recently and I’ve linked to it below. He spoke with AdExchanger recently and talked about this diagram and how it’s constantly changing as [...]
Peer39′s Amiad Solomon has written an excellent article on the emerging concepts of Semantic Ad-targeting over on the Admonsters site. This follows on from the presentation David Crystal gave at June’s European Admonsters conference. As much as we have to keep our eyes on the ball regarding the challenges of HTML5 and the plethroa of [...]
Found a very simple mechanism to reduce (or increase) audio levels in FLV video files. Historically this has always been a pain to work as we would normally need to demux the files and work on the audio and then remux them. This technique uses the open-source ffmpeg package, you don’t really need to know [...]
