Adtools

Whilst discussing the ‘Data’ issue with my boss recently we referred to Ben Kneen’s excellent blog AdOpsInsider, specifically to a series of articles he wrote back in July concerning Data Management Data Management Part I: What Are Data Management Platforms? Data Management Part II: Centralize and Synchronize Your User Data Data Management Part III: Syncing [...]

(Via MalwareDomainBlocklist.) Bash commands to detect script injections and malware:This was posted a while ago on stopbadware and it’s too good not to repost… find . -name “*.js” | xargs grep -l “eval(unescape” find . -name “*.php” | xargs grep -l “eval(base64_decode” The first one will find any javascript file that contains the string “eval(unescape” [...]

We all know the Luma Landscapes diagram, we use it to scare our managers into how complex Advertising Operations, Inventory Management, Yield Optimisation etc… really is, and it usually does the job. However it was not meant for ‘us’, it was designed to give Investors an idea of the the complexities and nuances of the [...]

Netmining Panel: Mapping the Display Landscape (West Coast Edition) from Netmining on Vimeo. Industry experts discuss how to successfully navigate the constantly evolving display ecosystem and identify valuable best practices for marketers. The panel features Alex Hooshmand of BlueKai, Qasim Saifee of OpenX, Raj Gajwani of TARGUSinfo, Anna Partel of Right Media – Yahoo! and [...]

I’ve been a fan of dummyimage.com for a while now. However, I’m also a huge kitten/cat fan and sometimes I don’t want drab monochrome test or placeholder images, what I really want is fluffy kittens instead. Thankfully there are others who think similarly, enter placekitten.com. Placekitten allows you to generate aribtrarily sized images and have [...]

Ann Forbes Cooper at Adweek has released a list of what they see as “Ad Land’s” most innovative and creative programmers & developers and details some of their more inspirational creations. The list includes (in no particular order): Joshua Hirsch, Big Spaceship Marc Jensen, Space150 Ricardo Cabello, Freelancer Aaron McGuire, Evolution Bureau Markus Persson, Mojang [...]

If you work in AdOps in Europe then you’ll be aware of the legislation regarding cookie setting that is currently being proposed. “IAB Europe, IAB Belgium, AudienceScience, Criteo, The Guardian, AdTech, Nielsen and Sanoma have launched a mock website to show what a strict interpretation of the consent provision in Article 5.3 of the revised [...]

I realised that my Luma Landscape post was a year out of date, here’s the latest from Luma Partners.

So, having just returned from a great Admonsters Publisher Event in Amsterdam I’ll be posting up quite a few related articles and links.There was a huge amount of discussion surrounding Real Time Bidding (RTB) platforms. As a publisher we rarely get to see some of the inner-workings of how these systems work but luckily there [...]

Google have released a ‘network panel‘ to their Developer Tools that acts in a very similar way to other HTTP tracing tools like httpFox and httpWatch. This is a very welcome addition to an excellent set of tools for Chrome and means you’ll easily be able to trace what calls are being made from adtags [...]