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Google on ‘The future of display advertising’
Susan Wojcicki, Google’s Vice President of Product Management has posted an article on Google Blog entitled ‘The future of display advertising’. In it she lays out four key areas: Helping our advertisers get better results New ways of buying display ads: the Ad Exchange Maximizing revenue for online publishers Unleashing creativity in advertising http://googleblog.blogspot.com/2010/03/future-of-display-advertising.html
Mar 16th, 2010 | Filed under Doubleclick, google -
Video: Introduction to Doubleclick Studio
Trawling Google Video again and ran across this clip from Google/Doubleclick explaining the role of Doubleclick Studio:
