Archive for the ‘Analytics’ Category

The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]

Friday, November 26th, 2010 at 15:34 | 2 comments

Ghostery is a new free service/browser-plugin for IE, Firefox & Chrome which highlights many tracking, behavioural & analytics tags (commonly referred to as web-bugs or pixels) on a site’s page. More importantly from our industry’s perspective is that it can also act as filtering mechanism and gives the user direct access to block any/all of [...]

Tuesday, August 10th, 2010 at 12:28 | 0 comments
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Adtelligence is a free reporting layer for OpenX systems find it here: http://www.adtelligence.net/. Original article from techcrunch: http://eu.techcrunch.com/2010/01/18/adtelligence-gives-openx-reporting-a-visual-makeover/. Follow them on Twitter: http://twitter.com/Adtelligenz. Bang goes another idea I was going to work on, I really must start getting more code written in future. Perhaps I should spend my time resolving OpenX inventory forecasting instead or [...]

Tuesday, January 19th, 2010 at 07:55 | 0 comments
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