Adtools

I ran across this presentation slide-deck recently. It provides a thorough insight into the their underlying platforms, technology & infrastructure implementation (including some screen shots of their internal cloud management platform, based on Amazon’s AWS). But what has this to do with Advertising Operations? Well, I feel the similarities occur when thinking about building scalable [...]

Whilst discussing the ‘Data’ issue with my boss recently we referred to Ben Kneen’s excellent blog AdOpsInsider, specifically to a series of articles he wrote back in July concerning Data Management Data Management Part I: What Are Data Management Platforms? Data Management Part II: Centralize and Synchronize Your User Data Data Management Part III: Syncing [...]

We all know the Luma Landscapes diagram, we use it to scare our managers into how complex Advertising Operations, Inventory Management, Yield Optimisation etc… really is, and it usually does the job. However it was not meant for ‘us’, it was designed to give Investors an idea of the the complexities and nuances of the [...]

Netmining Panel: Mapping the Display Landscape (West Coast Edition) from Netmining on Vimeo. Industry experts discuss how to successfully navigate the constantly evolving display ecosystem and identify valuable best practices for marketers. The panel features Alex Hooshmand of BlueKai, Qasim Saifee of OpenX, Raj Gajwani of TARGUSinfo, Anna Partel of Right Media – Yahoo! and [...]

I’ve been a fan of dummyimage.com for a while now. However, I’m also a huge kitten/cat fan and sometimes I don’t want drab monochrome test or placeholder images, what I really want is fluffy kittens instead. Thankfully there are others who think similarly, enter placekitten.com. Placekitten allows you to generate aribtrarily sized images and have [...]

Google have released a ‘network panel‘ to their Developer Tools that acts in a very similar way to other HTTP tracing tools like httpFox and httpWatch. This is a very welcome addition to an excellent set of tools for Chrome and means you’ll easily be able to trace what calls are being made from adtags [...]

We’ve recently been working on some ads for an iPad app lately, I’ll deal with how we are delivering these ads into the iPad in another post, suffice to say it’s been an interesting if somewhat challenging learning curve. This post tries to bring together some resources I discovered whilst trying to get my head [...]

The excellent malwaredomains.com highlights a story coming from James McQuaid at securehomenetwork.blogspot.com about a potential huge malware attack. The article describes a huge SEO malware campaign utilizing thousands of machine-generated domains combining black hat SEO poisoning with virulent malware infections. http://securehomenetwork.blogspot.com/2011/01/massive-blackhat-seo-malware-campaign.html It occurs to me that the timing is very apt. As we head towards [...]

The Problem: Your company is developing an app that will utilise your adserver to deliver and render ads. How do you ensure that the app is calling the right ads and then later when it’s in use by your users how do you check problems with adcalls into that app without recourse to httpWatch, FireBug [...]

Peer39′s Amiad Solomon has written an excellent article on the emerging concepts of Semantic Ad-targeting over on the Admonsters site. This follows on from the presentation David Crystal gave at June’s European Admonsters conference. As much as we have to keep our eyes on the ball regarding the challenges of HTML5 and the plethroa of [...]